Art & Design: Visual Communication

Visual Communication

Visual communication means to convey ideas and information through various visual communication techniques that can be easily understood.

The Eye of Horus

The Eye of Horus is the symbol of Visual Communication.The eye is divided into 6 parts through Egyptian measurements. These 6 parts Correspond to 6 different senses which are as follows:

Touch- 1/64
Taste- 1/32
Hear- 1/16
Thought- 1/8
Sight- 1/4
Smell- 1/2

Image Analysis

There are 6 types of perspective through which one can analyze the image.

1. Personal Perspective: Personal Perspective is a perspective where a person has his/her opinion based on his/her thoughts. Personal Perspective varies from person to person.

Example of Personal Perspective

2. Historical Perspective: It is a Perspective in which the view of the image/the opinion of an individual arises from history.


Example of Historical Perspective

3. Technical Perspective: Technical Perspective is Perspective where the opinion of an individual is influenced by the lines, proportions and presentation of the image.

Example of Technical Perspective

4. Ethical Perspective: In this perspective the creator of the image itself is responsible ethnically to the image.


Example of Ethical Perspective

5. Cultural Perspective: This perspective involves the identity of Symbols.

Example of Cultural Perspective

6. Critical Perspective: In this perspective, the viewer of the image criticizes the image but the image is made in the interests of the society.

Example of Critical Perspective

Techniques of Visual Communication

Visual Merchandising

Art

Graphic Design

Photography

Typography

Mixed Media

Illustration

Signs


Color

History of Visual संचार

1. Rocks and Caves

Paintings were painted on rocks and caves dating to prehistoric times. The themes of these paintings were wild animals such as horses, deer.

Cave and Rock Paintings

2. Ideogram, Pictogram and Logo-gram

An Ideogram or Ideograph is a graphical symbol representing an idea, concept instead of many letters arranged together in a particular language to express the concept.

A Pictogram or Pictograph is a symbol that represents a concept, object or event through illustration.

A Logo-gram is a symbol representing a word.

Ancient Chinese Calligraphy

Ancient Japanese Calligraphy

3. The Alphabet

The History of the Alphabets started in Egypt."Abjads" The first pure alphabets emerged in Egypt around 2000 BC as a representation of language developed by Semitic workers in Egypt.The Phoenician alphabet and the Greek alphabet were inspired by its design.

The Rosetta Stone shows the existence of Greek alphabet and Hieratic script in Egypt

The Phoenician Alphabets

The Greek Alphabets on Pottery, Mosaics & Coins


Greek Inscriptions

The Roman Inscriptions

The Art of Books

An illuminated manuscript is a manuscript where the text is decorated or illustrated instead of just the plain text.The earliest surviving illuminated manuscript are dated around AD 400 to 600 in Ireland.


A Scriptorium


The Book of Durrow Ireland

The book of Lindisfarne, England

Ottonian Manuscripts, Germany

Carolingian Manuscripts, France

The Printing Press

An incunabulum is a book that was printed before 1501 in Europe and was not handwritten.


Incunabula from Germany


Incunabula from Italy

Incunabula from France

The Gutenberg Bible, 1455

The Masters of Type

A printer's Mark


Book pages designed by John Baskerville in England

Roman du roi (series of Roman and Italic types)

Breaking the Grid

The Technique of printing with Stone plates is called Lithography. Munich, Germany became the center of this printing technique which was very important for the advertising and art of that age.


Lithographic Stones

The Lithography Press

Avant-Garde

Avant-Garde in french means Front Guard or advance guard. This term is used to refer to the works that are experimental with respect to art, culture and politics.Constructivism was an art movement that began in Russia.This movement was in favour of art used as an instrument for social purposes.

Constructivism Paintings by Kasimir Malevich


Futurist Book Design and Typography

Dada Page Layouts

Graphic design and typography of Bauhaus

The Modernists

Modernism involves the works of artists, designers & writers who confronted the economic,social and political aspects of the modern world.

The Modernist Objects

The Computer

Post-modernity refers to aspects of contemporary art, culture, economics that are result of globalization.

De-constructivist Graphic design and Typography, London 1990s

Mixed Media

My Mixed Media done with help of acrylic colors, Nail polish and other tools such as sponge and Palette Knife. Nail polish and Acrylics were used in bucket full of water and sheets were dipped in the water which resulted in designs (created in the water) being replicated on the sheets.

My Squares (Combination of mixed media)


Inside-Out

I wanted to show the inside-out of a Matchbox. Since the matchsticks are made out of wood, I used wood as my background. The Matchboxes are arranged in a way and the matchsticks are turning from natural to colorful sticks.

My Topic

Corruption in India

I choose this topic because Corruption in India is growing day by day. I myself face corruption in daily life. For example when i want to go home from College the Auto Rickshaw Driver asks 20-30 bucks extra in addition to the meter's reading. I am fed up of this thing that's why i choose this topic. My Tagline for this concept is

"Corruption In Every Step"

Since i am facing corruption in my daily life it always reminded me of the Steps of the Stairs so this is how i decided my tagline.

My research on Corruption

Corruption is growing day by day in India. From the past decades there are many scams that have taken place.The most recent among them is the Coal Allocation Scam. In this scam, the government gave coal to companies at cheaper rate rather then giving it a at a standard price. This caused a big loss to the government.

My experimentation photos regarding this scam